You know what, choosing a career is a quite tough process. After working in so many domains finally I selected digital marketing as a career. It is currently booming not only in India but in every different part of the world. As we all know in recent times all the companies are progressing towards the digital world.
The demand is rising for well-versed digital marketers. Most importantly it provides you with a flexible work environment. From where you work it does not matter, but the major requirement is a good internet connection.
Nowadays the majority of the companies are providing flexible options depending on work requirements like work from home or you can choose your working hours.
The most unique feature is, it is not specifically targeted to one particular field or market. There are plenty of career options for those who want to enter the digital marketing field. So, obviously one may choose their interesting area to work upon and they get training in the same field to improve their knowledge, skill, and also to get better work opportunities.
This, in my personal opinion, is that you do not need any specific set of qualifications to achieve or to pursue digital marketing. All you need is passion. But, yes if you are a certified digital marketer is something special for you in this field. This particular career will give you many options to work with multiple companies with different work domains.
All the large-scale and small-scale businesses are moving towards digital marketing for promoting their products and services. So you will apply similar skills to different products in order to create strong marketing strategies for them. As a result, there will be more demand for digital marketers.
Similarly, like any other industry such as information technology, the medical field: in digital marketing also need constant learning to attain certain progress. So in the digital marketing industry learning is based on technology that is constantly evolving.
As I said before there is a demand for digital marketers, suppose if you chose your career in products related field and there is a shortage in skills like you, you can consider yourself as an asset and negotiate your salary based on that.
In the digital marketing field, getting into a job is not the only career option. There are many options to stand by your own. If your passionate about writing the best option is, you can start your own blog in any domain where you are interested and focus on your growth.
Apart from your own business, there is another option that is freelancing, there you can work from home or you can choose your working hours in the same(content writing) field.