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Saturday, March 18, 2023

What is Schema Markup?

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Schema markup is a component of structured data markup that describes the semantic relationships between resources in a web page. It’s used to provide a clear, readable view of the content on a website and make it easier for search engines and other applications to understand the site.

Schema markup can also be used to describe how people use web pages—for example, where they go or what they do when they are on the page. Search engines such as Google use schema markup to help them understand how people want to find information online.

How does schema markup work?

Schema markup is information about the content of a web page. It is not an actual standard for formatting; it’s a way of describing the content of your website so that search engines and other applications can easily access it. It also describes how people use your website, which allows you to more effectively attract users.

Schema markup is structured data markup that describes the semantic relationships between resources in a web page. The schema markup could be seen as one big table where each row represents a different piece of information—like a paragraph on your website. There are many types of schema markup, but this article will focus on how to use microdata, which is probably the most common type of schema markup.

Microdata helps search engines and other applications understand how people want to find information online by providing them with specific details about what’s important in an article or webpage.

It provides various pieces of information such as who wrote it (author), when it was written (publishing date), where it was published (location), what type of publication it is (title), etc.

This helps search engines pick out relevant results with accurate descriptions and provide you with better rankings in search engine results pages (SERPs) due to greater clarity and readability.

Ways to apply schema markup

You can use schema markup to provide information about the page like the title, author, date published, and more to search engines or other applications. You can also use it to add metadata that describes actions users may perform on a page. For example, you could use schema markup on your website to tell Google that when someone clicks on your Twitter link you want them to be taken to your website’s blog.

Here are some ways you can apply schema markup to your website:

  •  Use markup in the head of your HTML document to describe how the page is structured.
  • Use HTML tags and attributes to describe what parts of the page are most important, like a header or footer.
  • Create a separate section for microdata in your HTML document.


Schema markup is a process of adding attributes to your web pages to give them more structured data. This data can be used by search engines to better index your content, so it’s a valuable tool. Your website will be more organized and easier to navigate, making it much more desirable for search engines. If you need help with Schema markup, let the SEO experts assist you!

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